China Knocks Down America by Spending on Apple App Store
China is proud of his people, history, radiant culture and distinctive customs. Not only in culture, but they also intervened a large number of technical products. We all knew that china is fast growing country.With the largest population in the world, there is almost an air of certainty about China comes to control some records. Outstripping the United States, China has become the world's largest sale in Apple's App Store in terms of profit. At first, US was spent more money and tools to start the mobile apps.
Revenue to app store
The recent analysis by app Annie says that more than $1.7 billion was given by china to the apple’s app store in 2016, which is 15 percent more than the USA. Before that US had been the top most marketing in the app store since 2010. But from the result analysis Chinese are spending more than what they were spending just two years ago. In 2020 china will sling the largest App Store absolute revenue development for any country.
App Annie also reported the growth of music and entertainment with both types seeing strong hike across the world. The applications like Netflix and HBO gives the highest growth in the app store.
Revenue from gaming app
The Game application is one app which gives the high priority and other categories like Entertainment and Social Networking are making progress. Games for iPhone and iPod have grown considerably in China over the last two years, and the country has passed the U.S. as the hiking area for games by revenue. Therefore video streaming applications in china had created a major impact in the entertainment categories.
According to the Annie app research, games saw the most growth categories on the application in the last year. This report also notes that together, that the U.S., China, and Japan make up about 75 percent of all gaming revenue in apple’s app store.
App subscriptions revenue in the US than China
Initially, US have the advanced technologies than China. According to the survey analysis now a day’s china has overtaken the US by the new app and spending technical tools with it. The apps which are updated by the Chinese have some unique feature when compared to the other apps.
The app subscriptions also raised the revenue for china and making it great App store revenues higher than the Japan and US as well. Currently, US stand in second place on the revenue chart with $1.5 billion that approximately Rs 10,035 crores whiles the Japan is in the third place with revenue of $1.2 billion. At the recent search, US raised quarter third with the top and Japan behind with $800 million. Therefore china became third. Therefore the analysis says that the revenue depends upon the specification used in the technology.
Popular app which gives revenue for China
There are so many applications which are used by people in china but some applications give higher revenue for china. The tremendous growth in app stores in china revenue is praise mainly to games which drive more than 75 percent revenue. Social networking, Pictures & Video, Entertainment and books apps have also seen a massive growth as their profit has more than tripled year over year.
Here some of the apps are mentioned which are the top downloaded apps on the iOS App Store included Uber, Messenger, Whatsapp, Facebook, Hero MOBA, YouTube, Instagram, Snap chat, then Google Maps. The mentioned apps included top Chinese apps, like Youku, Snake Wars, iQIYI, Tencent Video, Didi Chuxing, National K Song, and Meituan are given highest revenue for china. Some of the app’s features are explained below.
Youku is a Chinese application which is the type of video hosting services and therefore this application is also named as an android informer. This app is similarly like YouTube app. This app contains Youku movies, TV, cartoon, songs, news and HD videos for online watching and also for download.
Absolutely this app represents around 82 percent of Youku’s overall revenue. In the first 9 months of last year, Youku collected around 1.4 billion yuan, about $212.2 million in ad revenues.
iQIYI is one most leading application which gives revenue for china. This app is formerly called as Qiyi. This application is China’s leading advertising supported online TV and movie portal that target on fully licensed, professionally produced content and high-definition. According to analysis, a total video view reached by people is 500 million. Each viewer watched content for an average of 229.05 min in October. In the middle of 2015 the page had 5 million subscribers, in late 2015 or early 2016 it had reached10 million and by June 2016, it had touched 20 million. So this application gives the highest revenue for china.
Meituan is an application which is a group discount website which sells vouchers from dealers for deals, subject to a minimum number of shoppers who need a discount, from which Meituan generates commissions. This app reached 200 million users in 2015.
In the year 2014, it accounted for 60 percent of the market share of the deal of the day massive buying websites in China. The company received the first funding of 12 million dollars from Sequoia Capital. In the month of May 2014, global growth equity firm General Atlantic led a 300 million dollars series C funding round with two more investors. On January 19 in the year of 2016, Meituan Dianping, a Chinese group announced that it has raised more than 3.3 billion dollars.
Tencent video application
The app of the internet service portal is otherwise known as Tencent video. This application is one of the largest standalone messaging application by monthly active users. On April 13 in the year 2015, the market value of Tencent app exceeded US 200 billion dollars for the first time, hitting US $207 billion. On September 8 in the year 2015, Tencent became the biggest Internet Company in Asia by value after that Alibaba Group Holding Limited suffered a major drop of $141 billion over 10 months in its share value. This application also raised the revenue of china in progress.
The applications which are mentioned above give higher revenue than the US to china because this application has some unique feature than the other application corresponding to the customer’s requirement and basic requirements. Each division has seen impressive growth from the year-ago quarter, with Entertainment applications, increasing 3.6 times from its Q3 by 2015 revenue and all of the top division more than tripling in revenue year over the year.
China's digital market is valuable for Apple market and it has been restless for making efforts to catch the increased share of the market in the country. The Apple's presence in China, the company currently announced plans to build a new R&D center in Shenzhen, with a target on strengthening relationships with local associate and universities across the country. The app Annie predicts that iOS revenue for China will continue to grow, and the country will be getting the first place in revenue by 2020. So we can expect that the Chinese market will continue to dominate its mate from all around the world.